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THE IMPORTANCE OF PRINTING ESSENTIALS
BUSINESS CARDS: (Business Card Samples)
The business card represents your company’s brand. Not only does it convey important personal contact information such as name, title, email, website, address and phone number, but oftentimes it is also the first exposure to the overall image of the business. The company logo is prominently displayed for brand identity.
Image is everything. Having a business card on hand gives the appearance of professionalism and shows proper planning. Being caught off-guard without a business card imparts an ill-prepared impression. Always carry a stack of business cards protected by a card case and you will convey a polished quality.
FLYERS: (Flyer Samples)
Any writing, notice, pictorial presentation, poster, or similar item intended to convey a message of a temporary nature. For purposes of display, notices or advertising. Flyers can be one side or two sided and comes in many dimensions and styles. Size can convey a message as well as the content of text.
CLUB FLYERS:
A popular and economic flyer style that is usually more image than text to catch your attention and informational on the back giving details rather location, contact information or advertisement of a item or event. Club flyers also come in a variety of different sizes, styles and finishes.
STATIONERY
Considered a old school way of correspondence with the advancement of technology, messages can now be sent in seconds using email rather than days with the US Mail. However, good business practice also includes written materials that identify your brand, especially if you want to convey a more personal approach. (eg. presentations, introduction, thank you cards, etc.) Even when sending email correspondence personalizing letters and invoice have a more professional touch.
POSTERS (Posters)
Eye catching images and text that for years has been placed on walls, behind glass and even collectible. A poster is a large notice or picture that you stick on a wall or board, often in order to advertise something rather a famous model, movie, character or information.
BROCHURES
A brochure is originally an informative paper document (often also used for advertising) that can be folded into a template, pamphlet, or leaflet. A brochure can also be a set of related unfolded papers put into a pocket folder or packet or can be in digital format.
BOOKLETS-CATALOGS:
A booklet is a very thin book that has a paper cover and that gives you information about something.
A catalog can vary in size and list products of a brand or various products with details about the item and pricing.
STICKERS-LABELS
Stickers and labels are small piece of paper or plastic with a picture or writing on one side and glue or another similar substance on the other side, so that it will adhere to a surface. Brands use labels to identify their products and provide important information on the usage of the product. Stickers are used for a variety of things, from kids play books, to advertising almost anything economically.
BANNERS:
A banner is a long strip of cloth (usually vinyl or a weather resistant material for outside use and can be vinyl or paper for inside use) with something written on it defining it’s purpose. Banners are usually attached to two poles and carried during a protest or rally.
CO ECO PACKAGES
CD PACKAGES
Used by music artist or narrators to record audio either musical or spoken, the CD came along in the late 80’s replacing vinyl recordings, although vinyl is still in production, produced mostly as novelty item or as collectibles. Because CD’s could be mass produced cheaper and even at home they were economically priced and easy to store. Though now audio can be transmitted through digital streaming in seconds avoiding cost of materials to produce, CD’s are now taking a back seat to streaming. Still artist use them for record keeping, and sold as a special or limited edition production.
ARTIST PRESS RELEASE
Presentation is everything and though the world is more digital, personal meetings require some type of hard copy when representing your brand or person.
PROMOTIONAL ITEMS:
Print is also used on all promotional type items from match book covers to tractor trailers. Decals are used on most business transportation as well as cars, vans, bicycles, etc. When promoting company brands print is essential to presenting the right look and feel of your brand. Rather free or purchased you want your brand to stand out and be remembered, why T-Shirt printing has become a top seller globally.